I partnered with DJH Builders, a Tasmanian-based construction company specialising in home renovations and extensions, to develop a website that effectively showcases their services and expertise. The goal was to create a user-friendly platform that reflects the company’s professionalism and commitment to quality, while providing potential clients with comprehensive information about their offerings.
Design & Development
The website was built on the WordPress platform, allowing for easy updates and content management. A responsive design was implemented to ensure optimal viewing across all devices, providing users with a consistent experience whether accessed via desktop, tablet, or mobile. The design emphasises clarity and professionalism, aligning with the construction industry’s standards and the client’s brand identity.
Functionality
To enhance user engagement and provide valuable resources, the website incorporates several key features:
- Service Pages: Dedicated pages for each service—such as kitchen renovations, home extensions, and bathroom renovations—offer detailed information to help clients understand the offerings.
- Team Profiles: Introducing the team members fosters a personal connection with clients, highlighting the expertise and approachability of the staff.
- Contact Information: Easy access to contact details and enquiry forms facilitates communication between clients and the service team.
- Project Galleries: Showcasing previous projects provides potential clients with visual examples of the company’s work, building trust and credibility.
Content Structuring
Content was organised using custom taxonomies and post types to ensure information is presented logically and intuitively. This structure aids in easy navigation, allowing users to find relevant information efficiently. The use of clear headings, concise paragraphs, and bullet points enhances readability, catering to a diverse audience seeking construction services.
Performance Optimisation
To ensure fast load times and optimal performance, several strategies were implemented:
- Image Optimisation: Compressing and resizing images without compromising quality to reduce load times.
- Caching: Implementing caching plugins to store static versions of the website, decreasing server load and improving speed.
- Minification: Reducing the size of CSS and JavaScript files to enhance loading efficiency.
- Security Measures: SSL encryption was implemented to protect user data and ensure secure browsing.
These optimisations contribute to a seamless user experience, encouraging longer site visits and higher engagement rates.
