Align is a forward-thinking architecture and building firm based in Tasmania, Australia, specialising in sustainable, custom-built homes tailored to clients’ lifestyles and values. Their commitment to environmental responsibility is matched by their focus on creating functional, innovative spaces.
Michael Ofei from KindMark referred Mitch from Align to me after my work on the Sow ’n’ Sow website. Mitch was finding it difficult to manage their website built with KingComposer. My task was to rebuild the site in Elementor for improved speed, usability, and client-friendly editing, while maintaining the existing design and implementing necessary improvements.
Rebuild Highlights
The focus of the rebuild was on replicating the design and enhancing functionality to make the website faster and easier to update. Key areas included:
- Homepage: High-quality visuals showcase Align’s projects and services, providing a clear overview of their expertise and values.
- Navigation: A user-friendly menu for quick access to essential sections such as ‘Services’, ‘Learn’, ‘About’, and ‘Contact’.
- Responsive Layout: Fully responsive design ensures a seamless experience across all devices, from desktop to mobile.
Functionality Enhancements
- Service Pages: Detailed descriptions of offerings such as ‘Project Possibilities’ and ‘Home Design’ to help clients explore Align’s services.
- Resources for Clients: Interactive tools like the ‘Dream Home Evaluation’ and ‘Dream Home Workshop’ provide practical planning assistance.
- Improved Forms: Editable and user-friendly forms implemented in Elementor to simplify communication.
Optimisation for Performance
- Speed Improvements: Faster load times achieved through optimised images and efficient coding practices.
- SEO Enhancements: SEO-friendly structures and optimised metadata improve search engine rankings.
- Client Usability: Elementor’s intuitive editing interface allows easy updates without developer assistance.
Content Organisation
- Service Categories: Clear, accessible sections for each service.
- Informational Pages: Pages like ‘Our Story’ and ‘Mission & Purpose’ provide insights into Align’s background and values.
- Engaging Tools: Features such as the ‘Dream Home Evaluation’ quiz engage users and provide personalised insights.
By rebuilding the website in Elementor, Align now has a fast, functional, and easily editable platform that supports their mission of creating sustainable dream homes.
