vicbeam

vicbeam is a leading Australian manufacturer of glued laminated timber (glulam) products. Shane, Tim and Josh engaged me to develop a website that effectively showcases their expertise and services. The primary objective was to create a user-friendly platform that reflects vicbeam’s commitment to quality and innovation in the construction industry, providing clients and partners with comprehensive information about their products and capabilities.

Design & Development

The website was built on the WordPress platform, utilising a clean and professional design to effectively convey vicbeam’s brand identity. A responsive layout was implemented to ensure optimal viewing across various devices, providing users with a consistent experience whether accessed via desktop, tablet, or mobile. The design emphasises clarity and accessibility, aligning with the company’s standards and the needs of its audience.

Functionality

To enhance user engagement and provide valuable resources, the website incorporates several key features:

  • Product Information: Detailed sections outlining the sizes, specifications, and applications of vicbeam’s glulam products, assisting architects, engineers, and builders in selecting appropriate materials for their projects.
  • Technical Resources: Access to technical data sheets and design guides related to architectural and engineering aspects of glulam, supporting professionals in their projects.
  • Team Profiles: Introducing key team members to foster a personal connection with clients and highlight the expertise within the company.
  • Contact Form: An easy-to-use form for inquiries, enabling effective communication between vicbeam and interested parties.
  • Media Centre: A repository of the latest news, projects, and updates, keeping clients and partners informed about vicbeam’s activities and industry developments.

Content Structuring

Content was organised using custom post types and taxonomies to ensure information is presented logically and intuitively. This structure aids in easy navigation, allowing users to find relevant information efficiently. Clear headings, concise paragraphs, and bullet points enhance readability, catering to a diverse audience seeking information on glulam products and industry standards.

Performance Optimisation

To ensure fast load times and optimal performance, several strategies were implemented:

  • Image Optimisation: Compressing and resizing images without compromising quality to reduce load times.
  • Caching Mechanisms: Implementing caching plugins to store static versions of the website, decreasing server load and improving speed.
  • Minification: Reducing the size of CSS and JavaScript files to enhance loading efficiency.
  • Security Measures: SSL encryption was implemented to protect user data and secure interactions, addressing the critical need for security in industry-related websites.

These optimisations contribute to a seamless user experience, encouraging longer site visits and higher engagement rates.

Desktop Gallery
Mobile Gallery

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