Website Brief Website Brief PurposeHi there! 👋 I know, you’re thinking "Woah, this is a loooong form", which it is, but it's a great way to get you thinking about your project in the level of detail we’ll need to build out a great website. I’ll review your entry to see if I’m suited to the project and be in touch. Please outline why you need a website and what the website should achieve. The more information you give me, the better the solution I’ll be able to provide. Please ignore any questions that aren’t relevant.Business SnapshotWhat’s the name of your company? What does your company do? What are the products and services you offer?Who are the decision makers for this project?What budget have you allocated for this project? Be honest and I’ll tell you what I can and can’t do.$2K - 4K$4K - $7K$7K - $15K$15K - $20K$20K - $30K$30K - $50KWhat are your main reasons for needing a new website?It’s helpful to set goals as it keeps all of us on the same page and moving in the same direction. Choose goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? e.g. 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 monthsGoal #1 Goal #2 Goal #3 Goal #4 Goal #5 Is there anything about your current site that serves the business well and if so, why?Who Are We Doing This For?Tell me about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?What are the top 5 reasons your ideal customer will visit your website?e.g. research product information, get contact details, ask questions about services, pricing Design ConceptHow do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?Do your competitors have websites? If so, list them here so I can make sure your site is better 🙂Tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?Are there any other websites in particular that you like the design of? Why?What Does Success Look Like?If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.Anything else you want to add?Name* First Last Email* CAPTCHA